5 Steps to Getting More Exposure For Your Coaching Business

Getting press exposure and building a 6-figure coaching business is not as hard as you might think.  Just look at my experience. Click here to read my story here.  And no, you don't have to create a whole new system from scratch like I did. 

You just have to be different enough from the status quo to get attention, and then work on getting the word out.  Here are the five steps I took and how you can follow in my footsteps:

Step 1:  Differentiate yourself

How I became Canada's #1 Weight Loss Coach

I've not always been an expert at weight loss.  In fact, I grew up in an obese family and in my late 20s, I found myself 30 lbs overweight -- and depressed. Now, as I think back to the beginning where I owned my own weight loss center, I took some very specific steps to the #1 weight loss coach.   

1) My first weight loss "venture"

Losing Weight With the 80/20 Rule

Go ahead and indulge from time to time—eat the fudge sundae or maybe a piece of pecan pie and please don’t feel guilty about it… as long as you’re following the 80/20 rule!

The 80/20 rule in business is a guideline for how to work smart. In the weight management world, it’s a guideline for how to eat smart. You can lose weight and maintain it by following the 80/20 rule.

Using The Cycle of Creating Your Results To Achieve Your Ideal Weight

What do Walt Disney, Thomas Edison, Alexander Graham Bell, Henry Ford, Christopher Columbus, and the Wright brothers have in common?

They had no difficulty imagining. They freed their minds of their limiting beliefs and doubts. They allowed their minds to use all available resources to come up with a new idea.

They would fantasize, build beautiful images in their minds of what they wanted to be, do or have. Their creations and discoveries all began as an idea. The emotion to go into action fueled the idea, and their actions brought it into reality in the physical world, thus producing their results.

All successful people have mastered this cycle of creating the results they desire, whether they’re consciously aware of it or not.                                                                                   

The Cycle of Creating Your Result is as follows:

Lose Weight by Creating New Lifestyle Habits

Achieving your desired weight involves adopting new habits that will help you meet your goal. We often do things repeatedly, trying our best to create a new habit, only to see our efforts fall by the wayside. That’s because picking up a new habit takes more than mere repetition.  

You must first decide which new habit you wish to create. Is it a new plan to exercise every day?  Perhaps it’s to walk a minimum of one mile several times a week. It’s important to start yourself on the path to fitness and health with reasonable goals. You wouldn’t expect to exercise for a week and then run a marathon, would you? Remember that these goals are lifestyle choices that you want to incorporate long term, not in one-shot attempts. You must build your endurance over time. Start small, and once the habit becomes part of your daily life, increase the intensity or length. 

8 Eating Guidelines That Will Help You Lose Weight – And Keep It Off Permanently

Fad diets and temporary eating plans have no place in our daily eating guidelines for losing weight. We recommend you make lifestyle changes… integrating healthy eating habits into your life, and sticking with them forever. Your focus should be balanced, nutritious eating, changing old habits and beliefs, and living a healthy life.

1. Eat 3 to 6 meals and snacks or mini-meals throughout the day. Keeping your blood sugar balanced and within its desired range all day allows for optimal energy, decreases the burden on your endocrine system and lets your body know it’s receiving a consistent supply of the glucose it needs. If your body receives nutrients on a regular basis, it has no need to store excess fat for emergencies.

2. Include breakfast soon after waking. You’ve been fasting since dinner, so supply your body with the energy it needs to take on daily tasks without creating stress and low blood sugar.

3. Include a source of carbohydrates, proteins and fats with each meal or snack. Each of these macronutrients plays a vital role in your health (carbohydrates for energy, proteins for structure and fats to protect every cell in your body). Each is digested at a different rate, releasing its energy into the bloodstream as it’s digested. By eating all three macronutrients at each meal, you’ll keep your blood sugar level consistent for a longer period of time and stay satisfied longer.

4. Include a vegetable or fruit with each meal. Produce contains so many health-promoting factors—vitamins, minerals, water, fiber, phytonutrients and macronutrients—that it’s no wonder these foods are considered the best for staving off disease. They are also generally lower in calories and high in fiber, so you stay fuller, longer, for less of your daily caloric intake. Guidelines for health recommend 8 to 10 servings daily; eating at least one serving every time you eat will get you close to that goal. Aim for 1 to 3 servings of fruit and have the rest in vegetables.

5. Eat a rainbow. While eating 10 servings of green fruits and vegetables is good for you, each color group provides a different set of phytonutrients (plant defense system) that protects a different system in your body. Eating a rainbow of produce daily will ensure you’re receiving full-body protection. Having a red, orange, yellow/white/light green, dark green and purple fruit or vegetable daily is a much easier way to ensure you’re getting in your 10 servings… and variety will keep you interested! If this seems a little daunting, aim for 3-4 colors daily and rotate through all five many times throughout the week.

6. Drink ample water each and every day. Your body is approximately 70% water. Think of all the ways you lose it—going the washroom, sweating, breathing, etc. To maintain your 70%, drink hydrating beverages like water throughout the day. How much? Take your weight in pounds and divide it by two; that’s how many ounces you need in a day  (e.g., a 150-pound person requires 75 ounces of hydrating fluids). Hydrating beverages can also include herbal teas or 100% fruit juice (in moderation). Dehydrating beverages (coffee, alcohol, caffeinated teas and hot chocolate) require two glasses of water just to make up for the water lost by drinking one glass of them!

7. Eat until you’re 80% full. One of the longest living people, the Okinawans, practice this way of eating. When you eat until you’re 80% full, you give your brain time to catch up with all you’ve put in your stomach. When you eat until you’re 100% full, you can end up feeling uncomfortably stuffed—perhaps at the 125% level—by the time your brain processes how much food you‘ve really taken in. When you’re 80% full, you allow your body to be hungry again when it’s time to eat in 3 to 4 hours

8. Live by the 80/20 rule. Your body is a fascinating organism—it deals with all you throw at it and yet you can still walk down the street. If you focus on eating whole foods (health-promoting foods) 80% of the time, then your body can handle the other 20%... when you may choose to indulge in foods that aren’t necessarily good for you, but you truly enjoy. Allow yourself to eat those foods you crave without guilt, which can create more damage in the body than the food itself! If you want to fast track your way to your ideal weight, 90/10 might be more ideal, but never deprive yourself completely of anything you really enjoy.

Vital Points to Remember:
Since this is a lifestyle change, creating these healthier habits may take some time and that’s okay.  It takes 21 days to create a habit – but you can do it if you have the proper resources and support.

With my 28 Day Fat Blast System at http://28dayfatblast.com, each day you’ll get a meal plan and a fitness plan for each of the 28 days. Plus, you’ll get action steps, lessons and assignments, this way by the end of the 28 days not only will you lose up to 20 pounds, but you’ll create new, healthier habits so you can keep off the weight.

Start creating new habits now by grabbing my Permanent Weight Loss Quick Start Program – 28 Day Fat Blast http://28dayfatblast.com!

Five Meal Time Tips to Enhance Dining and Your Waistline

With our busy lives so many of us going mindlessly through our day. This includes during meal times. Here you will find five very simple tips that you can implement that will have your waistline shrinking inch by inch.

1. Pay attention. Don’t mindlessly inhale your food. Take time during meals to truly savor every bite you eat. Eat slowly. Chew each morsel and taste the food you put into your body. Turn off the television, radio, and any distractions, and allow meal time to be a time of relaxation and enjoyment.

Weight Loss Question For You: Are Your Lifestyle Habits Killing Your Weight Loss Efforts?

Do you have a habit that confirms a belief about yourself? Is that habit serving you well or is it confirming a belief you wish was different? For instance, do you always “super-size” your meals?
If so, this is confirming a habit that you are super-sized! You may reject the idea that this is so, but actions speak louder than words.

• Do you believe a meal isn’t complete without dessert or a glass of wine or some bread? 
• Do you have a hard time wasting food and feel you should eat everything on your plate? 
• When you lose weight do you believe you should hang on to your fat clothes, just in case!? 
• Do you believe that you’ll never succeed at losing weight?

How to turn your clients into raving fans

How would you like to have all the clients you want, clients who become your raving fans (instead of drop-outs)?

If you're a coach, a personal trainer, or another type of health and wellness professional, you probably know the pattern, especially with weight loss clients:

Why Do Personal Trainers and Weight Loss Coaches Lose So Many Clients? Free Webinar with Expert Weight Loss Coach and Celebrity Personal Trainer Offers the Solution

Personal trainers and coaches often struggle with "Disappearing Clients Syndrome."  But now, a FREE webinar with Weight Loss Expert Melonie Dodaro and Celebrity Personal Trainer and Former Mr. America Tom Terwilliger offers a solution.

Every year, millions of people make that same New Year's resolution: to lose weight.  And they seek out professionals to help them.  Yet sadly, most of them are sorely disappointed by the results.  And so are their coaches and trainers.

Here's the all too familiar scenario: clients are gung-ho when they first get started, and yet a just few weeks down the line, they start skipping appointments.  After that, it's just a matter of time until they disappear altogether.

“Unfortunately, most coaches and trainers don't know how to deal with their clients' minds and emotions, and so they tend to stick to familiar territory.  Yet until they start helping their clients change their mindset and handle their emotional issues more effectively, their clients won't succeed.  And once again, those clients will be off looking for the next fad or miracle weight loss method,” says Dodaro

The former Mr. America says, “The problem is that most trainers and coaches approach the weight loss process by focusing entirely on diet and exercise.  As their clients fail to get results, they tweak their dietary prescriptions and pile on more exercise, all to no avail.  Instead, they should be dealing with the real issue: the mental and emotional aspects of weight loss.”

In their free webinar, Dodaro and Terwilliger will be sharing their weight loss approach and their business building strategies, and will also introduce their brand new MindBody FX Facilitator Training program.  The webinar will take place on January 19th, 2011 at 6pm PST/9pm EST. More information about it can be found at http://www.builda6figurecoachingbusiness.com.

Here’s some of the information that will be revealed during this complimentary webinar:

• How coaches and wellness professionals can not only retain their clients but also turn them into raving fans who will send over their friends too.
• The #1 thing health, wellness and fitness professionals must do if they want to close the revolving door – and have clients keep coming back instead of chasing after the next fad
• How coaches can differentiate themselves from all of the other professionals offering weight loss solutions
• Simple ways to add additional revenue streams to your health and wellness business by offering services that more than 60% of the population needs
• How coaches can leverage their time and earn $500, $600, even $1,000 an hour

The free webinar is open to coaches, personal trainers, nutritionists and health and wellness professionals who want to offer their clients weight loss solutions that deliver guaranteed and lasting success. To register for this free event, go to: http://www.builda6figurecoachingbusiness.com.

Start Losing Weight and Gain a Healthy Lifestyle by Losing the Victim Mindset

Do you take full responsibility for your decisions and choices, or do you blame everyone else for why you can’t lose weight?  

For Example: The food company is tempting you with mouthwatering sights and smells that ultimately cause you to be overweight and create the reasons for your failures.
 
I have news for you:

Lose Weight Fast by Focusing on Your Ideal Weight – See It, Feel it, Believe It & Start Losing

The idea that we create our own reality is downright painful for many, or at least distasteful. Many people honestly believe they have no choices, and even those who do believe they can choose often beat themselves up for past choices they’ve made—diet failures, lack of fitness—the results of which they are living now.

We’re totally responsible for whatever manifests in our lives including our weight loss or gain! 
 
This again begs the question, why would we create bodies that are overweight, fatigued, stressed out and not physically fit?

Change Your Future and How You Look with These 10 Powerful Thought Strategies

Quite often when we talk about “positive thoughts” and “positive energy,” some people say they’re not generally positive and it doesn’t come naturally for them.  This stems from their ingrained, subconscious habits.

You might think “negative” people are born that way, but they aren’t. In truth, thinking and being positive is a learned skill.

Improving your self-image, like improving any skill, takes time and practice. Developing good self-esteem involves encouraging a positive attitude toward yourself and the world around you.  This means you need to  appreciate your worth, while at the same time behave responsibly toward others. 
 

Why Many Busy Moms Fail to Lose Weight – Plus 7 Tips to Help You Overcome Mindless Eating

As a busy mom do any of these situations sound familiar?

• You’ve been running around all morning catching up on errands and lose track of time. 
• You then remember all you had for breakfast was a cup of coffee. So you grab a muffin, and inhale it as you drive to your next errand. Then you think to yourself this is not the way I want to manage my weight or eating habits.
• You’re working away at your desk munching on some crackers when suddenly you go to get another one and there aren’t any left…the package is empty.
• You’re rushing to take your kids here and there and all over the place.You can’t find enough time in the day to make a healthy dinner, let alone exercise.
• You spend all your time taking care of everyone else.

12 Secrets to Helping Your Clients Actually Lose Weight This Year - And Keep It Off So They Invest in You More

You know your clients have made the same old New Year's Resolution year after year:  Lose the extra weight!  What happened?

It's not like they didn't take action.  They hired you as a coach or personal trainer, in hopes that your expertise would help them succeed -- at last.

Weight Loss Coach and Celebrity Personal Trainer Team Up to Help Personal Trainers and Coaches Build Their Practice and Help Their Clients Lose Weight Permanently

Weight Loss Expert Melonie Dodaro and Celebrity Personal Trainer and Former Mr. America Tom Terwilliger have teamed up to assist coaches and personal trainers help their clients drop the pounds -- forever with guaranteed results.

In a free webinar, Dodaro and Terwilliger will explain the principles of permanent weight loss, and introduce their brand new MindBody FX Facilitator Training program.  The webinar will be taking place on January 19th, 2011 at 6pm PST/9pm EST. More information about it can be found at http://www.builda6figurecoachingbusiness.com.

Here’s a sneak peek at the information uncovered during this complimentary webinar:

• How health, wellness and fitness professionals can retain their clients and turn them into raving fans by delivering the weight loss success that has previously evaded them
• The #1 thing health, wellness and fitness professionals must do if they want to close the revolving door – and have clients keep coming back instead of chasing after the next fad
• How coaches can differentiate themselves from all of the other professionals offering weight loss solutions by guaranteeing permanent results – something no one else dares to offer
• How to get clients 100% totally committed and invested in their success
• Simple ways to add additional revenue streams to your health and wellness business by offering services that more than 60% of the population needs
• How to stop trading time for money and how coaches can leverage their time by working with groups where they can earn $500, $600, even $1,000 an hour

“Weight loss is big business (a 55 billion dollar industry as reported by CNBC), yet most coaches and personal trainers are struggling to attract and retain clients because many people are frustrated year after year by the infamous yo-yo dieting syndrome,” says Melonie Dodaro.

This comprehensive 12-week coach certification program gives personal trainers, life coaches, health coaches, wellness coaches, nutritionists, and other health and wellness professionals the tools to become highly sought after weight loss specialists. Once certified, facilitators will have the know-how on how to build a 6+ figure coaching business helps clients achieve guaranteed permanent weight loss results.

With the creation of MindBody FX, author and weight loss master coach Dodaro has pioneered a revolutionary weight loss system that actually works.  It cuts through the fallacies of traditional dieting approaches and helps people feel in control of their eating and their lives. Perhaps most importantly, it helps them finally achieve lasting weight loss.

With a family history of obesity and her own past weight management struggles, Dodaro had searched for ways to lose weight for good. "I finally realized that the mind was the missing component in traditional weight loss programs," Dodaro said.

Now, Dodaro has teamed up with fellow weight loss and achievement expert Tom Terwilliger, a former National Bodybuilding Champion (Mr. America), celebrity personal trainer, speaker, and best-selling author of "7 Rules of Achievement." Together, they are launching the MindBody FX Facilitator Training Program, making Dodaro's highly successful weight loss system available to coaches and other health and wellness professionals around the world. 

"MindBody FX is the only program of its kind that not only provides the outer game tools but also gets to the emotional/psychological root cause of the issue," says Terwilliger.

"That's why I am proud to partner with the MindBody FX creator Melonie Dodaro to help reach the many overweight women and men who desperately need this program," Terwilliger adds.

The free webinar is open to coaches, nutritionists, personal trainers, and health care professionals who want to offer their clients weight loss solutions that deliver guaranteed and lasting success. To register for this free event, go to: http://www.builda6figurecoachingbusiness.com.

1 Thing Makes a Big Difference

In my many years of business and life, I realize that there are quite a few things that separate the good from the great. But, if you asked me to only pick one reason why some are more successful than others, I would offer you this...your willingness to PERSEVERE.

When I step back and look at those who I respect the most, in both business and in life, I find myself surrounded by people who refuse to quit, they PERSEVERE, no matter what. And every time I look up, these same people are always in the winner's circle!

That is what today's short movie is all about...your willingness to PERSEVERE. I hope you enjoy it!

Click here to watch http://www.flickspire.com/m/MBFX/Persevere

If you like this video clip, I encourage you to Share it with the world and join me on my mission to empower and inspire millions of people around the globe.

Together we can spread words of Encouragement, Inspiration and Empowerment one video at a time… and wouldn't you agree our world could use a little more "Positivity" these days!

Together we can make a difference...

You can share this video with your friends on Twitter and Facebook, just copy this link http://www.flickspire.com/m/MBFX/Persevere and share it.

A New Year's Resolution with a Difference

For the last several years (2007, 2008, 2009, 2010), you made the same old New Year's Resolution:  Lose the extra weight!  What happened?

To motivate yourself, you took a look in the mirror, maybe in your underwear, and went, "Ugh!"  You hated the way you looked without clothes on -- and also with clothes on.